Personal Information Category
Identifiers: Identifiers such as your real name, alias, title, military or other service rank, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver's license number, passport number, account number, rewards program number, and other similar identifiers.
Purposes of Collection
We may collect this information to establish a business record of you, setup rewards and other accounts, create login credentials for you, and for similar reasons.
We may collect this information to communicate to you about your purchases, transactions, contracts, our business relationship with you, and for similar reasons.
We may collect this information to provide you with surveys for quality assurance, product development and more.
We may collect this information to facilitate communications to you regarding products/services that may be of interest to you.
We may collect this information to provide a list to resorts, homeowner's associations ("HOAs"), and third party partners related to your transactions, election activities, ownership and more.
We may collect this information to verify your identity such as when you request access to your Personal Information or apply for financing.
We may collect this information such as government id related information in order to process your financing application or provide information to a travel provider such as an airline pertaining to your reservation.
We may collect this information to provide a list of your emergency contacts.
We may collect this information to meet a legal requirement such as recording a title or similar functions.
We may collect your signature on documents like contracts, financing terms, waivers, etc.
Personal Information Category
Customer Records: Paper and electronic records containing Personal Information, such as name, signature, physical characteristics or description, address, telephone number, education, current employment, employment history, social security number, passport number, driver’s license or state identification number, insurance policy number, bank account number, credit or debit card number or any other financial or payment information, medical information or health insurance information. Some information in this category may overlap with other categories.
Purposes of Collection
We may collect this information to set up ownership, membership, online and other accounts you request.
We may collect this information to process and/or administer your financing applications and financing, your contracts, your reservations, your loyalty and/or rewards accounts, and more.
We may collect this information to determine your eligibility for certain products or services.
We may collect this information to process payments and purchases of any of our products or services.
We may collect this information to verify your identity such as when you request access to your Personal Information or apply for financing.
We may collect this information if you engage in certain physical, sports or similar activities at our resorts and other properties.
We may collect this information to detect and prevent fraud.
We may collect this information to comply with applicable laws and to meet other legal obligations.
Personal Information Category
Commercial Information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Purposes of Collection
We may collect this information to process and/or administer your financing applications and financing, your contracts, your reservations, your loyalty and/or rewards accounts, and more.
We may collect this information to personalize your services/products, provide helpful suggestions, respond to your commercial inquiries, and facilitate communications to you of products/services and related features that may be of interest to you.
We may collect this information to create efficiencies in managing reservations and recurring commercial interactions with you or otherwise managing our ongoing business relationship.
We may collect this information to maintain a record of your consuming history preferences and tendencies to better serve you, to personalize an experience for you, and to meet other needs of offering, providing and maintaining an ongoing service relationship with you.
We may collect your survey answers about events, products/services and more for quality assurance, product improvement, and to facilitate marketing that may be of interest to you.
Personal Information Category
Protected Classifications: characteristics of protected classifications under California or federal law such as race, color, sex, age, religion, national origin, disability, citizenship status, and genetic information.
Purposes of Collection
We may collect this information where needed for a legal or financial document such as when we collect your marital status for a financing application.
We may collect this information where needed for a reservation, such as where we may need your gender to report to the airlines. We may also collect this information like gender to address you with the proper salutation.
We may collect this information to provide you with the proper accommodations or assistance such as when you notify us of health related accommodations you require related to a reservation.
We may collect additional information in this category as appropriate.
Personal Information Category
Biometric Information: physiological, biological or behavioral characteristics that can be used alone or in combination with each other to establish individual identity, including fingerprint, faceprint, hand, palm, and voice recordings, and health or exercise data that contain identifying information.
Purposes of Collection
We may collect biometric information in order for you to access portions of a resort or property or to assist in a law enforcement investigation.
Personal Information Category
Internet Activity: Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement, as well as physical and network access logs and other network activity information related to your use of any company device, network or other information resource.
Purposes of Collection
We may collect this information to improve our website functionality, improve transaction throughput, and personalize your experience. We may collect this information to determine what interests you to facilitate targeted communications of products and services to you. We may collect this information to judge the effectiveness of any online marketing campaigns.
Personal Information Category
Geolocation Data: General or precise geographic location information about a particular individual or device.
Purposes of Collection
We may collect your postal address and/or the location associated with your device to create demographic analysis of visits to our site, prevent fraud and promote interest in our products to better market to and understand our customers.
Your location may be used to send you messages or notifications depending on your jurisdiction and settings.
We may collect this information because of differences in jurisdictional laws to be sure we are compliant in our presentation of content.
Personal Information Category
Audio/Visual Data: audio, electronic, visual, thermal, olfactory, or similar information such as, CCTV images and photographs, and audio recordings (e.g., recorded meetings).
Purposes of Collection
We may collect this information for quality assurance of product/service presentations or communications, when you pose for videos/photos or provide audio recordings at our resorts or to us in any manner in order to improve our products and services, when you participate in activities or excursions or attend other events as part of service delivery.
We may collect this information in public areas of our facilities and online to provide safe and secure facilities and to ensure quality assurance.
Personal Information Category
Employment History: professional or employment-related information.
Purposes of Collection
We may collect details of your employment history such as job title and length of time at your employment to process a financing application. We may collect employment history as part of a larger analysis of you and what products/services would be well suited for you. We may collect details of your employment history as part of your credentials if you run for an elected position within the HOA of your vacation ownership property.
Personal Information Category
Education Information: information about education history or background that is not publicly available personally identifiable information as defined in the federal Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).
Purposes of Collection
For example, we may collect this information in order to process a loan, in order to match your potential interest and likelihood of purchasing certain products/services, and as part of any office election you may run for as a candidate related to an HOA.
Personal Information Category
Profiles and Inferences: inferences drawn from any of the information identified above to create a profile about a resident reflecting the resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Purposes of Collection
For example, we may infer what products or services may interest you, your predicted attachment to your purchased products, your likelihood of purchasing other products, your likelihood of exacting contract and financing terms, and more. We may collect demographic information about you, such as your age, income, etc.
Personal Information Category
Sensitive Personal Information: Social Security number, passport number, driver’s license number, or other government-issued identification number; financial account details, with or without any information that would permit access to the account, or credit history; or information on race, religion, ethnicity, sexual practices or sexual orientation, medical or health information, genetic or biometric information, political or philosophical beliefs, trade union membership, background check information or criminal records.
Purposes of Collection
For example, to perform services or provide products requested or reasonably expected; to detect security incidents; to resist fraudulent or illegal actions; to ensure physical safety and natural persons; to service accounts and process payments or transactions; to provide financing or verifying California resident’s information; to maintain quality of or to enhance our services or systems.